First of all, I know nicey isn't a word, but it describes this well. It has a nice kick that I assume is about 1,200,000 scovilles. The overall flavor is nice and has the faint flavor of dehydrated peppers, so it makes a nice round flavor. All in all, I enjoy this product that is available in the states. Warning though, use very little, unless you want a wallop of hear real fast.